ESPN, meanwhile, receives more than $9 per average customer in fees from providers, far more than any other other cable channel. Eighty-two of the 100 most watched broadcasts in the United States last year were NFL games, which was up from 75 in 2021, and 71 the year before that. The NFL and ESPN have each enjoyed practically unrivaled dominance over the linear television landscape. In the span of a few days, the NFL and ESPN, two paragons of traditional TV, signaled that the streaming era is no longer buffering.
Tom brady press conference youtube full#
The Wall Street Journal later reported that ESPN, which has built an empire on its lucrative agreements with cable providers, is preparing to launch a new streaming service that will offer full access to the flagship channel. The NFL’s Peacock announcement was one of a pair of industry-rattling developments last week that brought the future of live sports into focus. “Now they’re trying to train their audience to understand that they can find the product on streaming.” “The NFL has long been the king of broadcast television and has long prioritized reach,” said Kosner. In moving a prime-time playoff game away from linear television, where it would surely garner big ratings, the NFL is beginning to “habituate its audience to watching big games on streaming,” said John Kosner, a former digital media executive at ESPN who now heads a media and sports consultancy. Hans Schroeder, executive vice president and chief operating officer of NFL Media, said the playoff game on Peacock “will be transformative for sports on digital.” And a few days before Goodell’s appearance at the YouTube upfront, the league announced that Peacock, NBC’s streaming service, will have exclusive rights to a prime-time playoff game in January. This move follows the NFL kicking off an 11-year partnership with Amazon, which is reportedly paying around $1 billion annually to be the home of Thursday Night Football.
Tom brady press conference youtube tv#
After hammering out a seven-year deal in December, YouTube TV will pay the NFL roughly $2 billion annually for the Sunday Ticket package of out-of-market games that DirecTV controlled for nearly three decades. Its deal with YouTube, which is owned by Google parent Alphabet, is just one part of the league’s ever-widening streaming portfolio-and another example of Big Tech’s increased footprint in live sports. The NFL also appears confident about where live sports are heading. The NFL had no formal comment on the mishap, although a spokesman said that the league is in “constant contact” with YouTube and is “confident in their technology capabilities.” Warren Sharp, who covers the NFL for Fox Sports, said the league is courting a “disaster” with Sunday Ticket’s move to YouTube TV. The outage invited visions of a doomsday scenario for Sundays this fall. “Many fans saw the same ad starting and stopping for what felt like an endless amount of time, and it never came back for the rest of the game,” Nesbitt wrote. With about four minutes remaining, the game went to commercial and “the stream just lost it,” according to Sports Illustrated’s Andy Nesbitt.
“The fact is,” Goodell told advertisers gathered at YouTube’s upfront, “millions of football fans are on YouTube to catch all things NFL.”īasketball fans, on the other hand, were outraged later that night when YouTube TV experienced apparent technical issues that caused viewers to miss the final stretch of Game 1 of the NBA Eastern Conference Finals between the Miami Heat and Boston Celtics. The NFL’s partnership with YouTube TV, which will carry the league’s prized Sunday Ticket package starting this season, “is only the beginning,” Goodell said. NFL commissioner Roger Goodell stood on stage at Lincoln Center last week to trumpet the dawn of the league’s streaming age.
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